Developing Agile and Integrated Marketing Plans for Business Growth

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Join Google, CenterState CEO, and Digital Hyve, as they speak to Central NY businesses and share perspectives around effective marketing strategies, building plans to take on unique marketing opportunities, and being agile in an ever-changing digital space. Panelists will share tactical examples of how businesses can ramp up their efforts to stay ahead of shifting consumer behaviors and economic challenges.  

Cost - $20 for members; $30 for non-members

Panelists include:

Erick Candelero Griscenco, Agency Development Manager, Google

Erick works as an Agency Development Manager for Google in New York City, where he focuses on Digital Strategy & Digital Transformation. Prior, Erick worked at Google Brazil, São Paulo, where for several years he worked on improving Customer Experience for Google services throughout Latin America.  Before joining Google, Erick worked in Corporate Banking for Itau BBA in Sao Paulo, Brazil and Knowledge Management Specialist for SAP AG, in Walldorf, Germany.


Pat Willome, Director of Digital Marketing Operations, Digital Hyve

Pat has spent the last 13 years fulfilling marketing needs for clients ranging from small businesses to Fortune 500s, leading cross functional teams to deliver impactful solutions through people, process, and technology. Pat joined Digital Hyve in July of 2021, from the agency’s parent media company Butler/Till where he spent close to 12 years. Most recently Pat has been responsible for evolving the agency's SMB offering.


Eleanor Hanna, Senior Vice President of Marketing and Communications at CenterState CEO

Elle currently serves as senior vice president of marketing and communications at CenterState Corporation for Economic Opportunity (CenterState CEO), based in Syracuse, New York. CenterState CEO is an independent and forward-thinking economic development strategist, business leadership organization and chamber of commerce; dedicated to the success of its members and the prosperity of the region.

Event Time

May 11th 2023
09:00 AM to 10:00 AM


100 Clinton Square
Syracuse, NY 13202


Event Type

CEO - Business Tactics