Exclusive Sales Training Series: Achieve Your 2021 Sales Goals

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Take advantage of CenterState CEO’s exclusive sales training experience, with Sandler Training. Over the course of four targeted sessions, learn skills and fundamentals to help you achieve your sales goals in 2021. Topics include: proven selling techniques, understanding and communicating with prospects, questioning and qualifying tactics, and how to manage and grow your existing book of business.

Session 3: Product Knowledge CAN Hurt You

Sept. 22, 2021, 8:30 am to 10 am

Have you ever overwhelmed a prospect or customer with product knowledge? Your industry expertise and product knowledge can certainly be a professional asset, but it can be intimidating to prospects and customers. Learn questioning and qualifying techniques that will help you uncover what the prospect or customer is seeking and help to control the communication and sales process. 

Objectives and Takeaways:

- Qualifying reasons for doing business

- Questioning strategies to apply

- Case Study review and discussion

Sandler Rule #51 – “Product knowledge used at the wrong time can be intimidating.”


Session 4: Account Management Versus Account Maintenance

Nov. 17, 2021, 8:30 am to 10 am

How do you differentiate yourself and your company from the competition? Are you merely having your accounts remain at status quo? It is the job of everyone in a company to make sure they are striving to maintain good relations with the existing customers, but it’s your job to expand the relationship by directing, motivating and recognizing the customer as a valuable resource. Learn strategies to implement a formal account plan to “manage” and grow your existing book of business. 

Objectives and Takeaways:

- Difference between maintaining and managing your business

- Pre-Meeting Strategies

- Application of RECON

Sandler Rule #14 – “Don’t do anything unless you know why you’re doing it.”


Member Cost:  $29 for sessions 3 and 4; $15 per session if purchased separately

Non-Members: $39 for sessions 3 and 4; $20 per session if purchased separately


Event Time

Sep 22nd 2021
8:30 AM to 10:30 AM





Event Type

Business Tactics - CEO