Attract, Retain & Engage Employees - How to be an Employer of Choice

It is a job seekers market. In this session, learn how to be an employer of choice, through the recruiting, interviewing, and onboarding process. Presenter Martin Patrick, SPHR, SHRM-SCP, Senior HR Consultant Manager for GTM Payroll Services, Inc., will share strategies to improve employer branding, recruitment marketing, enhancing job postings and what tools garner results. She will define what employee engagement looks like, qualities of successful leaders and the role of the HR executive in influencing their peers and top leaders in their organizations. The session will also cover how HR executives can streamline processes for sourcing, selecting and onboarding; the most critical leadership traits in leaders that support a positive culture; and changes in the labor market and new ways of thinking about the way we work. 

Presented in partnership with CNY SHRM

Cost:$15 for members; $25 for non-members

About the presenter: Martin Patrick, SPHR, SHRM-SCP, is Senior HR Consultant Manager for GTM Payroll Services, Inc. Martin brings extensive human resources experience to the GTM team as a strategic member of corporate senior management in for-profit, not-for profit, union, and non-union environments. His project work includes developing compensation structures, human resource audits, employee and management training, employee handbooks, job descriptions, employee classifications and employee investigations. He is a member of the Capital Region Human Resources Association (CRHRA) and of the Society of Human Resources Management (SHRM) where he is currently a New York State District Director. Martin also serves as an active member of the Excelsior College Business Industrial Advisory Committee, the Southern Saratoga Chamber Education and Business Partnership Committee, and the Wildwood Programs Board of Directors and Human Resources Committee.