Jennifer Martin Promoted to Director of Corporate Marketing Strategy at Oswego Health

Jennifer Martin Promoted to Director of Corporate Marketing Strategy at Oswego Health

(Oswego, NY – January 31, 2023) Oswego Health recently promoted long-time employee, Jennifer Martin to Director of Corporate Marketing Strategy.

Experienced marketing professional, Martin started at Oswego Health in 2015 and for the past 8 years has been the Director of Marketing and has assisted with the development of communication strategies for the organization and its affiliates. In addition, she was responsible for online reputation management and community engagement.

In this new role, Martin will lead the operational execution of marketing campaigns developed at the system level and oversee measurement and performance.  She will be responsible for analyzing patient behavior and developing brand reputation across the health system as this is critical and central to a consumerism strategy aimed at differentiating Oswego Health in the marketplace.

Senior Vice President of Communications & Chief Brand Officer, Jamie Leszczynski shared, “There is probably not a more deserving and suitable person for this role, than Jenn. She is one of the biggest advocates for the organization, and an amazing champion for local healthcare. She continually demonstrates the ability to design effective communication strategies, and has such a skill for identifying marketing channels that meet the strategic needs of Oswego Health.  I look forward to transforming local healthcare with her.”

Martin earned her Master of Science in Sports Management in 2014 from Texas A&M University and her Bachelor of Science in 2001 from Louisiana State University.  In addition, she recently completed an online credential program in Strategic Planning in Healthcare offered by the Society for Health Care Strategy & Market Development (SHSMD).

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About Oswego Health:  
The mission of Oswego Health is to provide accessible, quality care and improve the health of residents throughout Oswego County. As a nonprofit healthcare system established in 1881, Oswego Health is proud to continue to be one of Oswego County’s largest employers. More than 1,200 employees spread throughout its 17 locations, work for the Oswego Health system, which includes the 132-bed community Oswego Hospital, a 32-bed psychiatric acute-care facility with multiple outpatient behavioral health service locations, The Manor at Seneca Hill, a 120-bed skilled nursing facility, and Springside at Seneca Hill, an independent retirement community.  The health system also operates Oswego Health Home Care, the only hospital-based certified home healthcare agency in the County as well as two outpatient centers, including the Fulton Medical Center, offering urgent care, lab, medical imaging, physical therapy, and occupational health services, and the Central Square Medical Center, offering urgent care, lab, medical imaging, and physical therapy services. In addition, Oswego Health includes the Oswego Health captive professional corporation, Physician Care P.C., providing physician services in orthopedics, cardiology, ENT, gastroenterology, breast care, audiology, general surgery, bariatrics, and primary care. For more information about Oswego Health, please visit our website at  www.oswegohealth.org.