Loretto Announces New Marketing and Communications Director

Loretto has promoted Julie Smith to Marketing and Communications Director.

Formerly Marketing and Communications Manager, Smith started at Loretto in September 2020. She holds a Bachelor of Science degree in Business Management with a concentration in Marketing and a minor in Communication/ Journalism from St. John Fisher College.  Smith resides in Liverpool, NY.

“Julie has led several strategic marketing campaigns for our recruitment efforts, effectively grown our social channels and managed all successful employee events. She is an incredible asset to her team and I am excited to see her continue to grow in this leadership opportunity!” said Julie Sheedy, Chief Marketing and Engagement Officer at Loretto.

Smith is a recent graduate of Loretto’s Leadership Academy. Her new role involves strategically developing and implementing marketing programs, driving recruitment and retention efforts, enhancing social media presence, managing employee events and sponsorships, promoting employee engagement and communication, and supporting Loretto's reputation, mission, and strategic growth.

About Loretto

Loretto is a leader in comprehensive healthcare services in Central New York. As the fourth largest healthcare provider and the sixth largest employer in the region, the 2,500 exceptional people at Loretto’s 19 locations deliver extraordinary care to close to 10,000 people of all ages, income levels, and care needs in Onondaga and Cayuga counties each year. From adult day programs and short-term rehabilitation, to the home-like settings in its assisted living communities and skilled nursing facilities, Loretto is actively investing in its employees, in medical research, and in new technologies to improve care in our community, Making Every Day Extraordinary. Loretto: exceptional people. Extraordinary care.