The Lab Creative

Presented by Solvay Bank

This feature of the CEO Insights monthly newsletter spotlights Members and Clients that are “Economic Champions” because of their success in adding jobs; expanding their products or services; advancing diversity, equity and inclusion initiatives; gaining state or national recognition, or contributing to the success of the region through their growth.

Since its founding more than seven years ago, The Lab Creative has supported and extended brands with compelling projects. The studio began as a partnership intent on creative experimentation and designing products for organizations both small and large. Today, the team continues to help emerging brands find their way and support in-house teams to extend their value. Headquartered in Syracuse, but working with a diverse group of partners from all over the world, The Lab Creative brings a flexible and memorable approach to its work. The team has recently won two ADDY awards for for Art Direction and Illustration in New York’s Capital Region.

As a client of INSPYRE Innovation Hub, The Lab Creative is excited to take part in the community environment. 

“I was one of those people who really struggled with the isolation during COVID, and I realized how much I was missing being around people, sharing ideas, hearing what others are up to,” said Andy Orr, partner at The Lab Creative. “It’s great that Syracuse has a space where we have a community of energetic creatives, as well as the resources and meeting spaces that INSPYRE provides.”

They Lab Creative just kicked off a campaign with  Meier’s Creek Brewing Company that features a unique beer for each of the ADK High Peaks, in celebration of their new Lake Placid location. They also continue to work on larger scale web projects as well as multiple local brand projects in Syracuse.

To learn more about The Lab Creative, visit its website: www.tothelab.co.