Excellus BCBS appoints Lori Florack, Senior VP, Human Capital Management

Posted on January 11, 2022

Lori Florack has been appointed senior vice president of Human Capital Management at Excellus BlueCross BlueShield.

Florack most recently served as president of Lifetime Benefit Solutions (LBS), a subsidiary of the Rochester–based Lifetime Healthcare Companies, where she oversaw the strategic plan and executive leadership of the organization.

“Since joining our team in 2010, Lori has established strong relationships and focused on engaging our workforce,” said Jim Reed, president and CEO of Excellus BCBS. “During her time as president of LBS, she led a major business transformation that has been credited in part to her team’s laser focus on culture and its people.”

As senior vice president of Human Capital Management at Excellus BCBS, Florack is responsible for providing strategic leadership to advance the organization’s overall health and workforce through culture, talent management, total rewards, and inclusion practices.

Florack is a graduate of the State University of New York at Fredonia and Baruch College, where she earned her master’s degree. She began her career at Andiamo Partners in New York, NY. She joined Excellus BCBS in 2010 serving as the leader of the Organizational Development department, Sales Training, and the director of Talent Management.

A board member of the Rochester Education Foundation and the Penfield Presbyterian Early Learning Center, Florack also volunteers with the National Human Resources Association.  

Florack and her husband reside in Penfield and have two children.

 

-30-

 

 

Other Member News

2025 Central New York Real Estate Conference
October 21, 2025

2025 Central New York Real Estate Conference

This one-day event offers unparalleled opportunities for networking, lead generation, and brand visibility—whether through attending, tabling, or sponsoring.

October 20, 2025

Springbrook Expands in Central New York with New Syracuse Office

The expansion marks an exciting milestone in Springbrook’s ongoing mission to provide exceptional, person-centered support across the state.

Warm, hearty meals for casual friendly get-togethers
October 17, 2025

Fulton Dining and Activity Center Menu

Reservations are encouraged and bussing is available from participants homes to the center.

Oswego Jiu Jitsu & The Mix Women's Self-Defense Seminar
October 15, 2025

Oswego Jiu Jitsu & The Mix Women's Self-Defense Seminar

Find out more information and register here.

October 15, 2025

Join SUNY Oswego for A Showcase of Innovation, Collaboration and Impact!

RSVP to join us on October 23-24, 2025 at SUNY Oswego for any or all of the following four free events.

BCBS
October 14, 2025

Excellus BCBS 2026 Enrollment

Three simple steps to finding your new plan for 2026.

Shoulder Pain? Join SOS for a Virtual Community Talk on November 12 2025
October 14, 2025

SOS to Host Virtual Community Talk: “Your Shoulder Health: Exploring Arthritis Care and Surgical Advances”

The goal of the webinar is to empower patients and caregivers with evidence-based information, demystify the treatment process, and provide a forum for questions.

John Huhtala
October 7, 2025

Tompkins Community Bank Welcomes Commercial Banking Regional Manager

Huhtala, a 28-year industry veteran known for his leadership, mentorship and community engagement, will lead operations with the goal of driving growth and value for the bank’s clients.

shake shack pic
October 7, 2025

Shake Shack Grand Opening in DeWitt

We will be donating $1 from every burger and chicken sandwich purchased to the Food Bank of Central New York.