Strategic Communications

Presented by Solvay Bank

This feature of CEO Insights spotlights local companies that are “Economic Champions” because of their success in adding jobs; expanding their products or services; advancing diversity, equity and inclusion initiatives; gaining national recognition or contributing to the success of the region in special ways.

Grounded in the principles of strategy, integrity and communication, Strategic Communications has been serving businesses in Central New York and across Upstate New York since 2004 by combining the power of storytelling with business-driven strategies to achieve its clients’ goals.

Two decades ago, Strategic Communications Founder Michael Meath had a vision for an agency that would provide trusted counsel on proactive public relations efforts and reputation risk management. Crystal DeStefano, APR, became owner and president in 2014. Leveraging her expertise in the news media and sharp business acumen, she grew the company’s team and client base, and expanded its services.

Strategic Communications has provided expertise in public relations, news media, digital and social media to organizations in a variety of industries, including financial services, energy, education, engineering, non-profit, real estate development, and healthcare. The company is focused on creating and leveraging proactive opportunities to tell their clients’ stories and build recognition among new and existing audiences.

The team’s approach is holistic, blending traditional PR, news media, and in-person communications with social media best practices and advanced media training that incorporates the realities of our always-connected digital world.

Integrating traditional PR, media relations, and organic social media content creation, the team develops communications strategies to help clients achieve their organization’s business goals—creating cohesive brand narratives across multiple platforms, reaching audiences wherever they are, and directly contributing to each client’s reputation and overall success.

This year, Strategic Communications is celebrating 20 years of growth and success, and is looking forward to many more years of strategic excellence and storytelling. Learn more at stratcomllc.com.